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This method requires the most upfront work, but it can really pay off if you do it right and have a large audience. Basically, you create your own digital product — like an eBook or an online course. Then, you sell that product to your audience. At this point, I hope this section is completely irrelevant! But I know just how difficult it can be to come up with a blog niche idea and I want to help. Just be sure to always consider your target audience — especially if your niche is fairly broad.

Insights to help you build , grow , and profit from your blog.

Skip to content. Adam Connell Last Updated: October 21, Why do you need a blog niche, anyway? Basically — why do you have to pick a single niche?


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What is a blog niche? So, what was the lesson in all of this? So instead, we could have picked a specific type of game and owned it. Consider your future goals, too! Yeah, rebranding would be a pain! Just look at the objects you own and see if any of them spark an idea. Your daily life. Same idea — think about what you do on a daily basis and see if anything pops out. Blogs you read. Magazine articles. Amazon, eBay, and other shopping sites look at the popular products, categories, or your order history. Next, you need to validate those ideas to find the best one for your blog. Finding your perfect niche is a balancing act between three different factors: How passionate you are about the topic How passionate other people are about the topic Whether or not you can make money from the topic.

Note: Need some help starting your blog? Yes, Subscribe! When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. While the ideas may come at random moments, the ideas themselves should never be random. Just because it's a good idea in general -- or something that interests you personally -- doesn't mean it's a good idea for your company.

The reason you're blogging is to solve problems for your audience and, ultimately, to grow your business. So, all of your blog post ideas should help serve those growth goals. They should have natural tie-ins to issues in your industry and address specific questions and concerns your prospects have. Need help figuring out what those goals are and how to address them? Chat with your manager about the larger company goals, and then schedule a meeting with someone on the sales team to hear what questions they get asked most often.

How to Get Visitors To Your Blog: 4 Most Popular Sources

After both meetings, you should know which goals you need to achieve and have some ideas on how to achieve them. Writing a blog post is much different than writing a term paper. But when bloggers first start out, they usually only have experience with the latter.


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  6. The problem? The style of writing from a term paper is not the style of writing people enjoy reading. Let's be honest: Most of the people who see your post aren't going to read the whole thing.

    What is blogging?

    If you want to keep them interested, you have to compel them to keep reading by writing in a style that's effortless to read. It's okay to be more conversational in your writing -- in fact, we encourage it. The more approachable your writing is , the more people will enjoy reading it. People want to feel like they're doing business with real people, not robots.

    So loosen up your writing.

    What is a blog?

    Throw in contractions. Get rid of the jargon. Make a pun or two. That's how real people talk -- and that's what real people like to read. It sounds harsh, but it's the truth: When people first start out blogging, they think that their audience will be inherently interested in their stories and their interests It's no knock against them as a person -- it's just that when you're new, no one is interested in you and your experiences. People care way more about what you can teach them. Even though people don't really care that it's you that's writing the post, you can infuse parts of your personality in your writing to make them feel more comfortable with you.

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    How you do that is entirely up to you. Some people like to crack jokes, some like to make pop culture references, and others have a way with vivid descriptions. Here's an example from the introduction of one of her posts :. To infuse personality into your own writing, try looking for ways to relate to your readers on the topic you're writing about -- then write in the first person as if you're hanging out with them and chatting about it.

    Make your tone personal, approachable, and engaging, just like you would in a face-to-face conversation. Although you are encouraged to let your own personality shine through in your writing, don't abuse the privilege. It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make. Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. They can and will bounce from your article if they lose patience.

    To prevent your writing from losing its audience, restate your point in every section of the article. The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end. If you're writing about how much water a potted plant needs, for example, don't spend three paragraphs telling a story of how you came home to a dead fern after returning from a two-week vacation.

    Certain plants can't go without water for more than 14 days. That's one possible point, and it should be stated upfront. Topics like these are far too broad.

    Not quite what you're looking for?

    Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. Plus, more specific topics tend to attract smaller, more targeted audiences, which tend to be higher quality and more likely to convert into leads and customers. So, to get the most short-term and long-term benefits of blogging, you'll need to get way more specific.

    Nailing really specific blog topics is crucial to knocking your first few posts out of the park. Let us help you brainstorm with our Blog Ideas Generator. This tool allows you to enter basic terms you know you want to cover, and then produces five sample blog titles that work for business blogs.

    Keep in mind that a working title isn't final -- it's just a concrete angle you can use to keep your writing on track. Once you nail this stage of the ideation process, it's much easier to write your blog posts. Sometimes when I get a great idea I'm excited about, it's really tempting to just sit down and let it flow out of me.